The most important element in the gestation phase of a leisure-based business is strategic planning, in which the strategic direction and even business tactics are established. The Strategic Planning is a process of evaluation of the nature of the business that is to be created. Within this, long-term objectives are defined and strategies are developed to meet these. Furthermore, resources are located to carry out said strategies.

In Amusement Logic, we have our own Design Department, formed by highly reputed professionals with extensive experience in the conception and development of any leisure project. Once the idea is conceived, and prior to its design, the department carries out an environmental analysis as well as a forecast of future changes in the same, market tendencies etc. (including an in-depth competitor study), establishing the short, medium and long term objectives and goals, and considering how to reach the fixed objectives (studying the possible different alternatives and analysing the both the human and financial resource requirements. For the latter, investment calculations are made that consider the execution of each of the project phases, as well as possible expansions).

Implantation, construction materials, distributions, traffic, zoning, equipment, active and passive safety, operating capacity, scenography, landscaping, are very important elements which in Amusement Logic are studied in detail and are not left to guesswork, to guarantee the greatest profitability, whilst always seeking the reduction of construction costs and the least operation costs possible once up and running. Here is where we make the difference: our projects have no hidden costs.

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With these criteria we analyse the market to study consumer value, the area, and the competition, amongst others. And so commences the reality of an age old desire of large companies; to substantially reduce; to limits inconceivable until recent times; the margin of risk that is brought about by the creation and the development of new products, by means of the near-exact calculation of revenue and returns.

The information obtained by scientific market investigation is usually reliable and should be used as a guide in the development of business strategies. As it is a guide for communication with current and potential clients, it will help you to identify opportunities in the market, minimize risks, identify future problems and help to evaluate the results of your efforts in achieving your objectives.

In achieving this information we can:

1. Determine the factors which motivate the consumer to purchase our product or service.
2. Identify any consumer predisposition, as a result of cultural or background influences.
3. Know consumer preferences

By obtaining demographic and psychological data studied like this, much time and money is saved for the operators as the information is used to outline our clients’ profile.

Once all the data has been collected and processed, it is collated with the investment and strategic planning costs, from which we can then deduce the feasibility of the business to be faced.

In Amusement Logic we are committed to the quality and exacting nature required to build realistic scale models to be used as a communication medium in public exhibitions and publicity campaigns. We are professionals in the construction of models destined to represent architectonic and engineering designs.

Our knowledge and experience allow us to confront any job in the most efficient way, in order to give our clients all the guarantees of quality of materials, quality finishes and technical accuracy. Our technical resources allow us to guarantee work based on precision and each one of our models can be considered as a functional work of art; The use which a model has is varied. It assists in:

The definition of the project:
The models help the promoters, architects and engineers in different ways. But, above all, a well constructed model is a functional and informative tool destined to answer questions and resolve potential problems.

As a communication tool:
A model helps people to understand a complex project, quickly and clearly.

As proof of feasibility:
When a model represents a project accurately and in detail, any of the elements can be studied or modified before beginning the real construction work.

As accreditation:
The public is used to seeing models in more important promotions. When a promoter does not have a model to show in a project of great magnitude, the credibility of a project can be questioned.

As a support for anticipated sales:
On making sales on the project, the purchasers want to see where their money is going and in what way it will be used, and with the model all this can be shown in maximum detail.

Our Technical Department possesses the most modern computerized systems, (both hardware and software), and relies on a team of high qualified engineers and technicians, responsible for the technical designs, plans and studies of hydraulic engineering and calculations of structures, (metallic and concrete), of the projects that we execute.

For highly complex engineering projects, Amusement Logic collaborates with a concentrated number of renowned specialised Spanish and international companies.

We construct safe environments for unlimited fun. Safety is of utmost importance to us.

We collaborate with the best autonomous professionals, specialised in leisure projects on a national and international scale, as well as professionals (architects and engineers), contracted by our clients in the location where the investment is to be made.

In this way, we form a unique team of professionals able to achieve the best results; always for the benefit of our clients.

Be it the construction of a water park, theme park, or any other class of leisure project, it holds no secrets for us. They are complex projects, but we have them under our complete control.

Furthermore, our clients have at their disposal our experience and advice for all those elements of the project which have been contracted to third party companies who are not specialised or familiar with the construction of this type of projects.

Because in Amusement Logic we are used to working as a team: so that the Project wins, or in other words, so that our Clients win.

Numerous projects successfully carried out and years of experience endorse us in the development and construction of water parks, theme parks, animal parks, theming and decoration and MultiAction® multiple activity pools. Without forgetting our latest creation, Extreme Parks and Adventure Parks.