New campsite projects in France

Camping is one of the most dynamic tourist sectors in France. French campsites are veritable outdoor hotels, offering their clientele all kinds of comforts in bungalow-style accommodation and multiple leisure activities.

The sector constantly invests in renovating its facilities, in order to continue attracting increasingly-demanding clients and keeping them loyal.

Camping France 02

In Amusement Logic, we have been working in this sector since we started 20 years ago, contributing our creativity and experience to making the campsites natural, fun and attractive spaces, for guests of all ages.

This year we’ve been working on three campsites; Saint Cécile in Vias Plage, Yelloh Aloha in Serignan Plage and Yelloh Saint Louis in Roquette sur Siagne.

Camping France 03

In the first, we made a Splash Pad, in the second, a new leisure area with a surf-themed interactive game and in the third, we are putting the final touches to a complete themed waterpark with an adult pool, slides complex and kids’ pool.

Extension of Valencia’s Bioparc

It’s a great pride and honour for us to collaborate once more with Bioparc in Valencia, one of Europe’s best zoological parks and one of the first to be constructed using zoo-immersion criteria. It is a zoo-design trend, where visitors are totally submerged into wild habitats, recreated without visual barriers.

Valencia Bioparc zoo expansion

The park is about to undergo a significant extension, including areas of aerial and aquatic adventure, with the intention of widening the leisure activities on offer to the numerous visitors that Bioparc welcomes. Here’s the link to an article published recently in the local press (article in Spanish).

Urban Hotel: the building’s skin

We are currently developing a series of architectonic projects that study and reflect the concept of “building skin”, in their aesthetic and functional characteristics. What do we mean by a “building’s skin”?

In short: when the architectonic categories of visual image, inhabitable space, structure and program are subsumed by a global symbolic shape, we get special buildings, but ones which are neither functional nor honest.

On the contrary, when the space and structure are at the service of habitability and program, we can optimally design the container whilst maintaining the freedom to independently work on the skin. We thus achieve beautiful and unique buildings, which are also inhabitable and functional.

The building’s skin is capable of both aesthetically and functionally modifying a building through its surround, with the aim of adapting the building’s relationship with the environment, its visual relations and energy exchanges.

Arquitectura piel edificio

This month we’re introducing a study of structured skin, through the use of different geometric bodies. It is a changing skin that plays with perspective and light, from the greatest of geometric simplicity and elegance. The surround is composed of small modules that are displaced and capable of rotating on their vertical axis. As well as achieving a powerful and unique visual image, with this design we can both insulate the building from adverse environmental conditions, whilst being able to capture environmental energy.

In following newsletters, we will present different projects that demonstrate the potent tool of this conceptual and formal architectonic strategy: the building’s skin.

WaterGarden

We’re presenting a new concept of children’s play areas, the Watergarden. An aquatic garden for little ones to bathe and play; the first of its kind.

Its innovative and colourful design, also adapted to users with mobility issues, encourages activity and promotes child development and entertainment, in an environment where we have meticulously studied all safety aspects.

Manufactured with our 3DTECH technology, the modules and pieces are safe and resistant and have stable and firm fixings, so we are able to supply the Watergarden in a turnkey format.

water garden play concept_01

The Watergarden also has areas that are perfectly suited for adults, who play a vital role in child supervision and ensuring safe play in any children’s play area, allowing parents and carers to sit in comfort, in a refreshing and entertaining setting. Both adults and children can enjoy themselves, without being continually exposed to the sun.

water garden play concept_02

Thanks to its great number of possible configurations, the Watergarden can be adapted to any terrain and adjusted to the budget of any aquatic leisure project, in waterparks, hotels or campsites.

We have also developed a version of Watergarden for urban environments, so that city and town parks can also have year-through mixed-play areas; an aquatic play area, with minimum water consumption in summer months, that converts into a dry play area during the rest of the year. Please contact us for further information.

How to avoid the sun setting on shopping malls

When Amazon launched back in 1995 to sell books on the Internet, some questioned the place that physical stores would hold in the future. 20 years later, the closures of retail giants are multiplying (Radioshack, Sears, Walmart), panic is spreading and shopping malls are being abandoned across the length and breadth of United States.

Future shopping malls

The first malls appeared in the USA in the mid-1950s. Connected to the growing urban suburbs through new road networks, they became the youngsters’ place-to-meet and together with the car and rock’n’roll, they became part of popular culture, (see films such as Terminator or Back to the Future). They were the ideal place to eat out, go to the movies and spend, so when teenagers reached the age of going out with friends, parents would leave them at the shopping mall. Furthermore, living near to a mall with expensive stores and quality restaurants elevated real estate prices in the area. Between 1956 and 2005, 1,500 malls were built in the USA. Until the collapse occurred. Today, just 1,100 remain and only 800 are forecast to be around in 10 years time.

One cause for this decline is simply that too many were constructed; the USA has the highest ratio of shopping area per capita, in the world, (1.86 m2/inhabitant),
tripling what the UK has and six times the Spanish figures (0.33 m2/inhabitant).
Other reasons are the impoverishment of the middle-class and aggressive competition. However the main motive appears to be the change in social habits: on the one hand, new generations are gladly embracing digital consumption; on the other, we prefer to accumulate (and share) experiences, rather than products.

The North American retail sector doesn’t seem to be going down without a fight and it’s adopting different strategies, such as combating the flight to online purchasing by incorporating office and residential spaces in the (mixed-use) centres, extending leisure experiences (retailtainment) or creating iconic spaces through themed architecture (shopping destinations).

Another strategy is to ally itself with the digital phenomenon: the stores are transformed into showrooms, which have attentive, trained personnel to physically present the product, but who encourage and facilitate its online purchase. This strategy strengthens brand perception, it reduces inventory (and curiously, product returns) and it also makes logistics cheaper.

Future shopping malls_en

What will happen in Spain, where we have also suffered a glut of shopping malls and where smartphone-use is the highest in Europe?

Inauguration of the hotel Sol Barbados leisure pool, Mallorca

The Meliá hotel chain, one of world’s largest for vacation tourism, has shown that it’s possible to reconvert a mature and deteriorated tourist destination, such as the area of Magaluf was in Mallorca.

Magaluf was a place that youngsters from around Europe associated with all kinds of nightlife and excesses. A type of tourism that brought little revenue and lots of problems.

Melia Sol Mallorca Barbados

Since 2012, Meliá has invested more than 150 million Euro in remodelling and updating its Magaluf hotels, transforming the area into a quality and family holiday-destination.

The latest to open is the Hotel Sol Barbados, which was completely remodelled. The leisure pool, one of the stars of the refurbishment, was opened this week. With areas of children’s games, slides for youngsters and waterfalls and relaxation areas for adults, the space of over 2,000m2, which is densely themed and has exuberant plants, will undoubtedly become the most popular and attractive area of the hotel.

Meliá entrusted Amusement Logic with its design and construction.

Inauguration of Mall of Qatar

Qatar Mall Opening

On April 8th, His Highness Emir Sheikh Hamad Bin Khalifa Al Thani inaugurated the Mall of Qatar, a shopping centre designed by the British practice, Chapman Taylor. It represents the first part of the Al Rayyan Gate master plan and is located next to the Ahmed bin Ali stadium, the official headquarters of FIFA 2022 World Cup.



The Mall of Qatar is a globally unique shopping and leisure destination, thanks to the quantity and diversity of experiences it offers. In 500,000 square meters, there are more than 500 stores and over 100 restaurants, as well as 19 movie theatres, bowling alleys and a KidzMondo children's entertainment centre.

At the heart of the complex is an atrium of 30 meters high, set as an oasis. Four huge artificial trees, designed and built by Amusement Logic, surround the stage on which the famous group Il Divo performed on the day of the inauguration. Quality, free shows will continue to be offered there on a daily basis.

Qatar Mall Opening 2

Hotel Cenote

We’re developing an architectural project, which includes the design of an exclusive Hotel in a protected tropical-jungle environment. Together with special temperature and humidity conditions, the strict requisites regarding environmental and visual impact have posed a challenge for our Architectural department. On a mountainside surrounded by jungle, we have designed a leisure and relaxation complex, which whilst being functional, integrates with nature and complies with all environmental regulations for this protected area.

Hotel Cenote Arquitectura

The building makes use of the mountain’s slope and includes three tangential circumferences, which shape and give the complex its identity. The rings house common-spaces and they recreate three large cenotes, using large waterfalls, rocks and natural vegetation. Furthermore, all the aquatic areas area communicated with caves and underground rivers, creating spectacular environments that are aesthetically pleasing and suitable for adventure.

The space is an ideal place for family leisure and relaxation, where all members can enjoy privileged panoramic vistas during their stay, relaxing in the subterranean waters that form the SPA and enjoying sports such as scuba diving, canyoning or climbing.

New concept for children’s pools: SlideWall

We’re presenting SlideWall; an alternative to the traditional interactive game structures or water castles that are found in kids’ pools.

Slidewall play structure 01

The idea is based on a large piece of our 3DTech material, which is traversed by tunnels that provide access to different slides and hydrotubes. There is also a multi-slide that fits in between the two walls, which increases play opportunities.

Slidewall play structure 02

This play element allows slides to be located in the centre of a swimming pool, at a reduced cost and with eye-catching results. The shapes can be themed in numerous different ways, to complement other games we offer, such as the AquaFamily, Origami or SprayBlocks.

Saudi Arabia is to construct an enormous “entertainment city”

The Middle East’s theme park boom continues advancing. A plan has been announced for the construction of an enormous recreational city in Riyadh, Saudi Arabia, which will include sports, cultural and recreational facilities, along with a safari and amusement park.

Saudi entertainment City

The city, which is affirmed to be the first of its kind in the world, will have an area of 334 km² - the size of Las Vegas – and building is forecast to start in 2018, with its doors opening in 2022. There are also plans to offer other activities and services such as sporting and motor racing competitions, together with restaurants and hotels. This project forms part of the “Vision 2030” plan, to diversify the country’s economy. The reform program has plans to move away from the oil economy and create employment for Saudi youngsters.

The Kingdom’s Public Investment Fund will be the project’s main investor, together with several local and international investors who will also provide capital. Mohamed Bin Salman, Deputy Crown Prince, who is also president of the chairman of the board of the Public Investment Fund, announced the launch of the project. He said the city will become, "a prominent cultural landmark and an important centre for meeting the future generation's recreational, cultural and social needs in the kingdom.”

New video of the Surf&Slide at Maya Grand Resort in Cancun

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Barceló Hotel Group is one of the international chains with greatest presence and growth in Mexico. In 2015 it was placed as the third largest foreign hotel chain in the country, reaching a total of 7.500 rooms.

In 2016 Barceló launched the plan to partially or completely reform 12 of its most important hotels in the Caribbean. After investing more than 110 million dollars, all the establishments have begun the peak season in the Caribbean with improved facilities. This will undoubtedly boost the group's growth in the region.



Amusement Logic has collaborated with the remodeling of the leisure zones of its flagships in the Caribbean: Barceló Bávaro Grand Resort (Dominican Republic) and Barceló Maya Grand Resort (Cancun). By Clicking here you can see the spectacular aerial shots of the Surf&Slide that Amusement Logic designed and installed.

Desert Hotel

We are developing the architectural project of a resort hotel in the midst of the desert dunes. It will be next to one of the oasis of a nature reserve, one of the local population's tourist destinations that abound in the Arabian peninsula. The complex, located next to the central lake of the oasis, offers guests the opportunity to experience moments of relaxation and of course, of adventure and discovery in a privileged environment.

Desert Hotel

We have based our Desert Hotel design on an aesthetic that aims both to integrate the landscape, as well as satisfy a client who appreciates the good use of contemporary and elegant architectural lines and shapes.

The building is made up of eight longitudinal lines at different heights, within which the main facilities of the hotel are located. We take advantage of the land's orography in proposing a terraced layout, which draws a series of waves upon the horizon, visually prolonging the surrounding dunes. In the most elevated part, in order to make the most of the views, we've placed two 2-storey blocks of rooms. The rest of services are arranged in a terraced manner until reaching the lake shore.

The hotel design is respectful of the environment, through energy efficiency. The climatic conduits are buried 2-meters deep, chilling the air that passes through them, using the ground's thermal inertia to cool the rooms, thus minimizing energy consumption.

AGT: Advanced Guide Track

We are introducing a new modular system for the development of an elevated Acrobatic Course. Its main allure is the freedom of design, allowing the creation of a course beyond traditional geometries and the proposal of all sorts of theming options, in a simple and cost-effective way.

In these pictures you can see an urban theme, where visitors will climb around between skyscrapers.

adventure track

We can configure paths that are atypical, even fractal. The platforms allow forks, which allow the user to choose different routes and levels of difficulty. In addition, our exclusive guided-lane system ensures that the user can never let go. This guarantees user safety and reduces the number of monitors needed for its operation.

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The AGT allows the user new forms of play, as users can slide suspended from the track, either horizontally or in a slope, emulating a zipline.

Reach an island of attractions in a floating capsule

floating capsule

Huis Ten Bosch Theme Park, in Sasebo, (Japan), wants to offer a new and unique experience to its visitors. It consists of staying in floating spherical capsules and spending the night slowly floating on the open sea. In the morning, guests wake up on an island full of attractions and adventures. The 39.000 m² island is located 6km south east of the park, in the Omura bay.

Each capsule consists of two floors with enough space for 4 people, where they can enjoy the panoramic views. We are yet to know how the floating hotels will be manned or propelled through the water. It is estimated that one night in one of these capsules will cost around $300.

The Huis Ten Bosch park is a replica of old Dutch buildings, with hotels, theaters, shops, museums, canals and windmills.

A 3D printed house in just 24 hours

3D printed house

Apris Cor, a company specializing in 3D printing, has managed to print a 37 m² house in just 24 hours and for just over $10.000. You can appreciate the process in this video:



3D printing of a house usually implies creating the parts in the factory and doing the construction later. But Apis Cor uses a mobile printer to print on- site. Fast, efficient, and environmentally friendly.

Combining a theme park with a spa

Japan YouTube theme park spa

The city of Beppu (Japan), revealed its plans to develop a Spa-amusement, a combination of a theme park and spa. The promotional video went viral on YouTube, thanks to the original way the project was announced.



The city’s Mayor appeared in the clip, proclaiming that if the video reached 1 million hits, then he would personally ensure that the idea became reality. The video reached nearly 3 million hits in only a few days.

In the 2-minute video clip, towel-clad men and women can be seen riding a carousel in bathing suits, there are shooting galleries with sauna and a spa-roller coaster.

Beppu city is located on the island of Kyushu, is already known for its abundant thermal waters and it is a popular tourist destination. It has more hot-springs than in any other part of the world, with 83,058 litres of water flowing per minute.

The details are yet to be confirmed, but it will be interesting to see the results of this ambitious and novel idea.

What will they do when the rain stops?

We have landed in the digital age and have hardly noticed how differently we interact and entertain ourselves nowadays. Is it perhaps an exaggerated perception, product of the eternal generational conflict? Didn't our parents worry about the time we spent in front of the TV or talking on the phone?

Family TV

Several recent studies in the US and UK confirm that young adults are going out less frequently. They rather stay at home and enjoy the growing selection of content on demand: from food delivered to their home to movie streaming. They already spend more time on digital relationships than on physical ones, social networks have taken over the role as the best remedy for the fear of "missing something." Young people continue to go out with friends, but not on a regular basis, only on special occasions.

This can be of concern for those who dedicate themselves to offering leisure away from home. But there is an important nuance: although the money and the time invested in going out is decreasing as a whole, it seems that the expenditure per outing is increasing. That means that when people do leave home, it is to experience something more exclusive, more select, more awesome. The most likely culprit: the digital version of narcissism: experiences are shared on social networks to impress, so they better be worth it!

Selfie India

It is true that these trends originate in the Anglo-Saxon culture, where these new technologies and generation labels were born. But globalization is causing fashions and trends to arrive sooner or later to the entire planet, it is even happening in our out-going Mediterranean countries. And it isn´t just because of the recession, it is because youth has become more selective and has a lot to choose from.

That is why you have to be prepared to create striking, unique, spectacular experiences. Offering real places where they can enjoy unique experiences in an analogical way, and that are certainly worthy of being shared digitally.

Mediocrity will not get the public out of their homes when the rain stops.

Origami – new children’s game

This month we’re presenting a new line of Origami-inspired children’s water games. The Japanese art of folding paper allows the creation of infinite representations of real figures in an elegantly schematic way.

Origami water play 01

Animals, constructions or fantastical elements, can all be reproduced through simple geometric folds. If we decorate them with contrasting colours and add water, the result is an eye-catching and fun play area. A different way of creating aquatic leisure spaces, with the latest design trends.

Origami water play 02

A new transport hub

We’re working on the architectonic design of a new transport hub, an entrance to the city’s underground transport network, which like an iceberg, shows only a small part of itself.

Transport interchange hub

The hub functions as a contemporary and functional structure within the urban space, incorporating the most advanced accessibility, flow mobility and ergonomic criteria. It is born as a proposal for development and urban structural needs, from a modern perception of urban space. In this design, shape and function fuse in perfect balance, to represent an iconic element in the urban fabric.

The station’s spatial design is based on the circulatory flows and location of operational areas, metro and bus. The building’s design comprises a central core of circulation with lifts and escalators, and an organically designed roof that varies in height, from seven to four metres. The building allows passers-by to shelter from the sun and rain and the organic shapes avoid angles and dark areas, thus facilitating great visibility.

The large cantilever structure that protrudes from the ground, houses the city’s bus terminal, which serves both intercity and suburban lines.

A new waterpark in Nigeria

Nigeria YouTube waterpark

This month we’re inviting you to a virtual visit of a waterpark that we’re designing for a Nigerian client.

The park is an aquatic leisure project designed for a daily peak capacity of 3,000 people. You can see the project simulation in YouTube by clicking here and don’t forget to “Like” it!



It’s worth noting the careful landscaping, which makes the most of the exuberant equatorial climate. As there are plentiful rains in the area, we are also proposing extensive shaded zones, so visitors can take cover from heavy rain-showers. This design is a great example of how to adapt aquatic leisure to a seemingly hostile environment and overcome the new challenges posed.

Virtual simulations are a highly important instrument for envisioning a project’s finished appearance and as such they become a powerful marketing tool to “sell” and present the project in its initial development phase.

The hoverboard we’ve been waiting for

flyboard-air-by-zapata-racing

From the inventors of the aquatic Flyboard, Zapata Racing, comes the Flyboard Air: a hoverboard that is already beating records. Franky Zapata, the company owner has already successfully finished Flyboard Air tests and has set the world record, registered in the Guinness Book of Records, for the largest distance covered on a flying board. It can fly at more than 3,000 metres high, reach a speed of 150 km/hour and it can run for 10 minutes.

You can see a video of the first demos here:



The Flyboard Air is the result of four years of development. It weighs around 20kg and is equipped with six motors (four under the board and two which stabilise it) and it has highly sophisticated software. Riders carry the fuel in a backpack, they drive the apparatus using a joystick and they control the direction by leaning their bodies from one side to another. The helmet has a system which allows the speed and height to be monitored, and if something goes wrong, riders can see if the problem is in the device itself or if the electronic elements have overheated.

Apart from the sports and fun side of this machine, it could also be used for rescue operations, military manoeuvres or for bridge and skyscraper maintenance.

Unfortunately, it’s still not been marketed and it’s not known if it ever will be, but perhaps in the near future we’ll be able to experience flying through the clouds!

New record of Spanish tourism

Spain has again beaten international visitor records for the seventh consecutive year. According to the Minister of Energy and Tourism Álvaro Nadal, we welcomed 75.3 million tourists in 2016, almost 10% more than in 2015.

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The tourism sector employs 1 out of 8 workers in our country. Additionally, visitors spent 77,000 million Euros in Spain, 8.3% more than in the previous year. This now represents 11% of our GDP, a figure that exceeds the revenue generated by the car industry or agriculture and which consolidates Spanish tourism as one of the most attractive investments in Europe.

Twist Line

This month we’re presenting a fun helical-curve game inspired by a DNA strand. It has different interactive elements aimed at challenging users: they can climb, clamber up using the spheres, slide down the hyperbolic paraboloid nets or run through the tunnel that connects the different interactive spaces.

TWIST-LINE

The Twist Line’s modularity means it can be adapted to the available space, through the configuration of a larger or smaller number of modules, from the minimum width needed for the spiral.

TWIST-LINE-01

An entertaining, varied game, with an original and fun appearance.

Lake-side hotel

We’re working on the architectural project of a large luxury Hotel located in an area of exceptional landscaped beauty. On the shores of a lake and between forest-covered hills, the Hotel’s design presented the challenge of adapting the architecture and landscape in such a way that they be mutually enhanced and enriched as a result. How did we achieve harmonising the building with its surrounding landscape?

Hotel-en-el-lago---Armusement-Logic

We articulated the main building volume in three blocks, inter-communicated through common areas. The three volumes are designed in a stepped fashion and are at different levels on the ground, descending in height as they reach towards the shore. The generated slope means that all the rooms and common areas have privileged views. Inside, all the rooms function as ample viewing points of the exterior landscape.

The front view of the hotel from the other shore of the lake, is defined by a series of soft tangential curves that complement the shapes of the surrounding hills and create waves in the elevations of the three volumes. The hotel’s main entrance is found on the highest side of the façade, making way for an impressive hall that is 25 metres tall. The building is clad in glass and steel, materials whose reflective properties favour mimesis with the environment.

Sustainability and luxury are combined, allowing the enjoyment of close-contact with nature.

Under the sea in Kenya

We’re starting the year by announcing an original project in a new country for us: we’re going to build a children’s park in the Village Market shopping mall in Nairobi, Kenya. It’s a different kind of games area to what we’re used to seeing, as it’s set at the bottom of the sea. It’s an attractive theme for those living in this large city, far away from the beach.

Amusement-Logic-Nuevo-FEC-en-Kenia

On the ground floor, we will find a variety of activities for 2-12 year olds, surrounded by corals and marine creatures. A submarine and a large octopus welcome visitors. There is a workshop area, a stage for shows and several areas for celebrating birthdays.

On the upper level, we will find activities for older children, in a seashore themed environment. There is even a seaplane gliding over the waves. The setting is made even more realistic with special light and sound effects.

Amusement-Logic-Nuevo-FEC-en-Kenia-01

Village Market is one of the most veteran shopping malls in Kenya. It’s located in the diplomatic district of Nairobi and it was the first to incorporate a food-court and leisure area (pools, bowling, mini-golf). Now it will be the first in all of Africa to offer an activity area with this kind of children’s activities, which will undoubtedly delight both kids and adults.

Happy New Year!

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Amusement Logic is 20 years old

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The 18th of November was a different kind of Friday for us, as we celebrated 20 years since Amusement Logic was founded. Since we started in 1996, we have enjoyed many happy moments, but this anniversary marks a very special milestone for our company.

Whilst 20 years are a reflection of business maturity, the extraordinary team that comprises this great family allows us to rejuvenate each year, projecting us towards the future as one of the main players in our sector, forever enthusiastic and open to facing any challenge.

As you can imagine, the anecdotes of our experiences during these 20 years would fill numerous Newsletters! But if we must choose one thing to hang onto, it would be the satisfaction of seeing the company grow, thanks to the incredible work and passion of all of us who form part of it.

We weren’t lucky enough to be able to celebrate with the entire team, as all those colleagues currently working on projects across the globe were missing. We would also like to dedicate this article to them.

Likewise, we would like to thank all those who have trusted in us during the last two decades, our Clients on the 5 continents, to our Suppliers and all our allies, without whom this would not have been possible.

Here’s to the new projects to which we will dedicate at least another 20 years...because these last 20 have been simply amazing.

Expansion of the Meliá Sol Barbados leisure pool

This month we’re starting the expansion of the leisure pool at the Hotel Meliá Sol Barbados, in Magaluf, Mallorca.

Last year, we built the new children’s area of this emblematic hotel of the Sol Meliá chain and this year we’re continuing with the hotel renovation and improvement of its facilities, with the construction of a new leisure pool for youngsters and adults.
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The project includes a large area of water, with two differentiated areas. The youngsters’ area includes water slides and attractions and the adults have a zone for swimming and relaxation.

The irregularly and organically shaped leisure pool, is densely themed with artificial rockwork. This enables the separation of the spaces, whilst, together with vegetation, it contributes to creating a pleasant and natural space, which improves guests’ comfort and well-being and allows them to enjoy both the facilities and their surroundings.

We are proud to have been selected by Sol Meliá, a leading company in worldwide holiday hospitality, to construct the children’s area and also that they have chosen us to continue with the new leisure pool. This is motivation for us to continue excelling in quality, attention to detail and customer care.

Presentation in the event “Large Architectural Projects”

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On the 4th November we participated as speakers in the “Large Architectural Projects” event, at Balneario Resort Las Arenas in Valencia, where our colleague Antonio Peña presented a resort designed by Amusement Logic on four artificial islands.

It is a conference organized by Grupo Via, which calls on key professionals in the architectural sector to review the most relevant projects emanating from Valencia during the last year. The event was attended by over 100 sector professionals and was sponsored by the Business Division of El Corte Inglés, Tarkett and Mapei.

Redesign of the façade of an African church

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We have been commissioned to design the new façade for a place of Christian worship in Africa. It is the main church of one of the evangelical congregations with the greatest number of followers in Kenya. The aim of the project is to bestow the existing building with architectonical shapes, which tie to the parish’s values: spirituality, leadership and purity.

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We have proposed a series of structures created with our 3DTECH technology and which adhere to the building, without modifying the existing surround. The building is thus updated as a contemporary version of the gothic style of European cathedrals. With ascending symbolic and stylised shapes, the result inspires lightness (spirituality), dynamism (leadership) and freshness (purity).

The church therefore becomes much more than a place for liturgical celebrations. Its formal characteristics communicate a variety of symbolic meanings to community members. The shapes, clean and white, without further ornaments, appear to float as they would in a celestial city.

KELVIN CITY: a different kind of play structure

We’re presenting a new type of children’s play structures, for both aquatic and dry playground areas, based on a solid known since ancient times: the tetrakaidecahedron, or Kelvin polyhedron.
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Formed by 8 hexagons and 6 squares, it was described by Archimedes more than two millennia ago. Its usual name is owed to Lord Kelvin, who in 1889 demonstrated that it is the only semi-irregular solid that can fill space by repeating itself.
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Using different polyhedron deformations, with Kelvin City we propose joining these hollow shapes, in order to circulate through their interior and access play elements and transit at different heights.

Users climb and access bridges and walkways from platforms that lead to slides and other play features, with original and eye-catching results.

There will soon be a park to fly with JetPacks

The future is near. Those of us who used to dream of flying when we were little, may get the chance to make our childhood dream come true. JetPack Aviation, the company that developed the Jetpack JB-10, wants to market their version of the JetPack and plans to open a theme park for those wanting to take a walk around the sky.
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This JetPack can reach speeds of up to 160 km/h and its flight time exceeds 10 minutes. JetPack plans to open a series of places in the United Kingdom, where people can enjoy the experience of flying. The first could open in 2017, once the company has overcome the regulatory obstacles that could stop untrained people from flying freely in the air.
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Adrenaline addicts, those of us who are looking for new adventures and experiences hope that these issues can be solved quickly, so we can enjoy this park in the very near future.

Museum of Contemporary Art

We’re working on the architectonic design of an ambitious museum project. A Museum of Contemporary Art intended to house a wide permanent collection of modern works, as well as temporary exhibitions and cultural events.
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Urbanistically, the Museum is situated in the central zone of large plaza, which has been cleverly bestowed with careful landscaping and where sculptural works can be displayed for the public.

The building, designed itself as a large sculptural work, presents a volumetric play of stone, steel and glass which intertwine to form the different spaces of the enclosure, creating an ordered grouping amongst the apparent chaos. The transit areas are visible from outside, whilst sunlight access is fully controlled, allowing adequate lighting at all times.

The public can access via a central glass enclosure, which structures the whole Museum and from which a journey begins throughout the different exhibitions housed within the volumes that form the building.

New aquatic game: Tangram

This month we’re proposing a new game structure for children’s pools, based on the classic Chinese puzzle Tangram. Analogous to this ancient pastime, our platforms of different heights are the seven original pieces of the game, called “Tans”: 5 triangles, 1 square and 1 rhomboid.
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We’ve designed a system that can be used to configure any of the classic Tangram silhouettes, visible from on high and great as a publicity lure.
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The vision that the children’s pool users will have will be of novel geometric shapes in varied colours and sizes. The figures are completed with vertical Tangram outlines, forming shower-arches, tipping buckets or spray totems. They can also be complemented with additional slides, sprays and jets so that the experience becomes a colourful fun puzzle.

Transparent wood

The pace of technological advances nowadays, is picking up speed. The ideas appearing on the market are increasingly more innovative and ingenious. However, in spite of all our technological leaps, wood is still one of our most reliable construction materials, as it is resistant, durable, cheap and renewable. But now, scientists have taken it to another level altogether, by creating transparent wood.
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A radical new way to make wood that is more resilient, as well as see-through, has been recently discovered. A transparent material that is biodegradable, resistant, with low density and low thermal conductivity. It could be a substitute for glass and improve interior lighting, allowing natural light to flow through walls, saving on artificial light. Compared with glass, this wood has better insulation from the cold and it keeps areas cooler when it is hot.
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More and more architects and engineers are looking for ways to introduce more environmentally-friendly and sustainable construction materials into their designs. This new material will be launched on the market in a few years and it may very well revolutionise the architecture and construction industry.

The battle continues: Wanda opens a new theme park

The battle rages on between the two great theme-park industry empires in China. Dalian Wanda Group has just opened its second 3.6-billion-dollar theme park in the city of Hefei. The 1.6 km² mega-park includes a theme park, an indoor waterpark, a shopping mall, dozens of restaurants and bars and several luxury hotels. The park is expected to attract an average of 100,000 daily visitors.
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Wanda’s strategy is to open parks in smaller cities and sell entry tickets at cheaper prices. Entry to the Hefei park will set you back 30€, a lot less than the 50€ charged at Shanghai Disney on normal days, or the 68€ it costs on peak days.

At the moment, Disney has a substantial advantage: intellectual property. Apart from the infamous Mickey Mouse, it has many more brands such as Star Wars or Marvel to attract families.
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As a final challenge, Wanda hopes to have 15 parks throughout China by 2020, pushing Disney towards second place in the race to capture the growing domestic tourism market. There are several parks currently under construction – one in Harbin programmed to open in 2017 and others in Qingdao, Guangzhou and Wuxi, which will open in 2018 and 2019.

The world’s first Indoor Canyoning has opened

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The world’s first Indoor Canyoning opened on the 29th October, in the Mountain Sports Complex in the French town of Saint Martin Vesubie. It is a picturesque place and well-known for its numerous Alpine hiking routes.




Promoted by the Conseil Général of the Alpes-Maritimes Region, this project is an commitment by the authorities to deseasonalize tourist activity and create a regular and constant flow of visitors to the area.

The building, architectonically integrated in the Vesubie valley, incorporates traditional leisure elements such as an indoor pool, spa and conference room. However, what characterises this project and makes it unique, is that it includes the first indoor Canyoning circuit in the world.

Designed and built by Amusement Logic, Canyoning has been a technical and constructional challenge to which we rose successfully. This global first is a new type of leisure and sports project and a novel business model for indoor spaces.

We’re going to Siberia

It’s a pleasure to reveal to our subscribers, a new Amusement Logic project in Russia. It is a tourism and leisure complex located, no less, in Siberia.
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Designed to offer quality tourist and leisure services to both the local population and visitors to the location, the facility will have a large densely-themed indoor waterpark, a hotel complex, a SPA centre and a shopping area that will offer new premium-brand products as well as other pre-existing ones in the local market, all of which will operated year-through.

Amusement Logic has been chosen for this project, thanks to its extensive experience in the development of both tourist destinations and leisure projects in general, as well as its ability to offer complete design, architecture and construction services for this type of endeavour.

We would like to take this opportunity to thank the project developers for their trust. They’re in good hands.

Wave Opera House

Wave Opera House was created with the aim of producing a large space for a city’s culture and performing arts, providing a public space that actively enriches citizens’ lives.
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As if it were a wave crashing onto rocks, the building adopts fluid and dynamic shapes composed by large concrete and metal slabs. These forms open up and outwards in a generous gesture that invites the content to be shared with its surroundings, allowing citizens to participate in the different events and exhibitions housed within.

At night, the building stands as a beacon of light and culture, becoming the city’s architectonic landmark, emitting an unmistakeable beam of light.
The building’s shapes allow activities to be held both inside and out. The main enclosure is a multifunctional opera palace, with a 1400 seat capacity. This space has variable acoustic systems, which allow the adjustment of reverberation times, thus extending the range of works that can be performed, from operas and concerts to meetings and conferences, with optimum acoustic conditions throughout.

The building’s exterior with an amphitheatre and open areas, allows for temporary exhibitions, musical performances, ephemeral events and cinema screenings, making this area of the city a hub of activity, culture and night-life.

From a bioclimatic perspective, the building has passive solutions which reduce heating consumption. The sinuous shapes have a studied solar-control function, providing shade to the surrounding enclosures. This structure with large curved walls permits exceptional thermal insulation properties. The roofs are hidden behind said walls and have photovoltaic panels for the building’s self-supply.

Furthermore, the building’s spiral shape facilitates the collection of rainwater, in a series of strategically arranged tanks, allowing it to be reused both in the building and in the adjoining garden areas.

EAS 2016

The European leisure tradeshow, Euro Attractions Show, arrived in Spain for the second time, running from 20 to 22nd September in Barcelona. After it was held in Seville in 2007, in following years the show travelled around several cities in central and Northern Europe (Munich, Amsterdam, London, Berlin, Gothenburg), before heading south again.
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The choice of such an internationally fashionable city such as Barcelona, promised to be a great success after the Swedish fall in numbers. Official figures from this latest 2016 edition indicate an important increase both in exhibitors (518) and visitors (12,600).
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This demonstrates once again something that may seem evident: that large events, trade shows and conferences are much more attractive when accompanied by gastronomy and good weather.

Aquaforest Collection: expansion of the AquaFamily line

We’re adding a new collection to our AquaFamily product line. After launching the AquaFarm (farm animals) and AquaSea (sea creatures) elements, we’re now introducing animals that are mainly found in milder climate forests: AquaForest.
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In this habitat we can find squirrels, moose, skunks amongst many other friendly figures. A new scenario to enhance children’s imagination and which can be integrated into diverse themed environments.
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Chemistry is no mystery

The green-water incident in the Rio 2016 Olympic pools, had a huge media impact, so much so that whoever reading these lines will already be visualising the image. However, any technician from this sector or any private pool owner knows that it isn’t a strange problem, as a simple chemical analysis of the water allows the origin of the problem to be detected.
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The water in a pool can turn green for a few reasons: a lack of free chlorine, an out-of-control pH, the presence of phosphates or nitrates in the water, or an excess of copper or iron. All of these can be detected quite simply, especially in an Olympic pool that has advanced treatment systems. Despite what the Olympic spokesman Mario Andrade said, chemistry is an exact science.

What was really scandalous was the secrecy maintained by the organisers, their refusal to disclose the water analysis and the different contradictory official versions of what took place. In my opinion, this shows that they knew perfectly well that the water had turned green through human error. As admitting this would have been even more ridiculous, they emptied the pools and started again from scratch.

Perhaps we will never know the chemical cause of that shade of emerald, nor is there any need to. Luckily, the Rio competitions continued free of notable incidents and they were deemed as a great success for Brazil. However, as aquatic professionals, it is important to us that this kind of incident doesn’t portray a mistaken image of our sector.

Eid Al Adha

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We’re inaugurating a waterpark in Algeria

Coinciding with the end of Ramadan and the celebration of the Eid festivities, theMarina D’Or waterpark has opened its doors in the Algerian city of Skikda.

The waterpark has two slide complexes for adults, a children’s pool with a pirate boat, slides and attractions and a magnificent wave pool. During its first days in operation, it is being well received by the local population, eager for leisure activities for all the family.
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Located on the beachfront and next to the Royal Tulip hotel, the waterpark is a sign of the political will of the Algerian government to boost leisure and tourism as the country’s economic driver. Summer holidaymakers in Skikda now have a refreshing place to have fun.
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With its participation in this project, Amusement Logic has shown its commitment to developing leisure projects in Algeria. In upcoming Newsletter editions, we will reveal further projects which we are working on both at design and execution level. And not only in Algeria but also in Morocco, another friendly and neighbouring country of ours.

Multiuse Stadium

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We are currently working on the architectonic design of an advanced football stadium concept.

Aspiring to become something more than just a weekly meeting-point for football fans, this building has a shopping mall, convention centre and hotel, guaranteeing year-through profitability.

On a formal and aesthetic level, the shopping mall forms the Stadium’s permeable base. This supports an elegant volume of timber that allows views from the inside and which at night becomes a show of light, thanks to the LED embedded in the wooden slats, allowing the emotion and vibrations of the match to be transmitted outside. Over the vertical layers of wooden there is an extensive gardened terrace, intended to house sale-outlets and fast-food catering on match days and which on week-days become ideal places for shopping mall customers or hotel guests to relax.
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Amusement Logic’s Stadium is pioneer in the use of bioclimatic systems, a cycle of renewable energies, (photovoltaic panels and wind turbines) supply the building. Furthermore, thanks to its large surface area, the re-capture of water allows this building to be a zero net energy one.
The Stadium stands overhang this majestic architectonic ensemble in a natural and organic way, contributing to the Stadium’s contemporary look. The stands are covered with a large textile structure that rests upon the ensemble and draws in the Stadium’s space, creating a unique atmosphere.

Slides video of BH Hotel Mallorca

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Some of you will remember reading last year, about the first waterpark we opened dedicated to over-18s: the BH Mallorca. Well, now you can all virtually enjoy riding these slides, by clicking here.

From here, our recognition of the work of Luca and Julian, the two German brothers behind the site www.tuberides.de

These slide fanatics and expert GoPro cameramen do great job of promoting slide-riding and publicising waterparks all over Europe.

ScubaSchool

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Scuba diving was born as a military skill (Assyrians, Greeks and Romans), it burst onto the media scene as a male-dominated spectacle (remember Cousteau or James Bond) and has become popular in recent years thanks to certification organisations such as PADI, NAUI or SSI.

Today it welcomes all ages, physical capabilities and genders, women now represent 30% of the market. Worldwide, there are an estimated 6 million certified divers and numbers continue to rise.

Even so, it’s still an activity that is relatively expensive and cumbersome (like skiing where special equipment is needed), and inaccessible (you have to travel far to see interesting things under the sea). Moreover, the best destinations are usually in conflicted areas (Red Sea) or associated to meteorological risks (Caribbean). And environmental problems appear with massification: the coral reefs, already under pressure from human activity, cannot take on any more divers.

This is why we are proposing the ScubaSchool: artificial underwater worlds near source markets in cities such as London, Berlin, New York or Beijing. ScubaSchoolrepresents a reliable and to-scale recreation of underwater seascapes, that allow any person to learn and practice diving techniques safely and near to home.

Children can become initiated; certified divers can practice at any time of the year so they don’t forget what they’ve learnt; experts can widen their knowledge with night-dives or specialist dives. ScubaSchool can also welcome disabled people, for whom diving can be a highly beneficial activity.

We have the concept developed and we can adapt its configuration, dimensions and content to different market situations. Please don’t hesitate to contact us for further information.
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The aeronautic sector is aiming for new heights

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One of the best oracles of the future global economy is strongly linked to tourism: sales forecasts for passenger aircraft. To launch a new model takes years of development and requires vast financial and human resources. It is also subject to demographic, technological and regulatory uncertainties and all this much severely than in any other industry (except perhaps nuclear power), so a good crystal ball is needed.

Companies such as Airbus or Boeing plan in very large, 20-year windows, which seems like a task for fortune tellers. It’s interesting to read the latest reports (Airbus Global Market Forecast 2016-2035 and Boeing Current Market Outlook 2015-2034), and realise that both manufacturers have recently increased their long-term sales forecasts.

There is a very striking detail: sales will increase above all in the medium-size aircraft segment, those with only one aisle and which are assigned to short-haul routes. An indicator that the greatest opportunities are found in intra-regional tourism (within each of the world’s zones), and not so much in long-haul flights. A useful piece of data for the rest of us who work in the tourism industry.

Our project in Tanzania is growing

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At the beginning of the year we talked about our first project in Tanzania. Well, in this Newsletter edition, we can tell you that our participation in that project has grown, as Amusement Logic has also been awarded the park’s theming works.

Theming is an essential component in any leisure project. It gives the project its personality and spirit, it identifies and differentiates it from other projects and it contributes to the improvement of visitor experience whilst in the park.

In this instance, our client has chosen African theming. Many of the tourists that travel each year to Zanzibar don’t get the chance to see the characteristic elements for which Africa is known, such as the baobabs and its fauna: lions, gazelles, giraffes, hippos and so on. We will recreate all these elements in the park, so that the hotel guests can immerse themselves in Africa’s typical flora, fauna and surroundings, whilst they enjoy Zanzibar’s beautiful beaches and service from the hotel.

They will definitely be happy with their choice of destination and enjoy their vacations.
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We’re designing another FEC

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We would like to show you the design we’re developing for a Family Entertainment Centre. The project is being created inside a large warehouse of more than 3,000m2, so it will be able to operate year-through, whatever the weather.

The FEC represents a natural evolution of the old amusement parks that used to visit our towns in festive seasons. Some attractions are the same, (such as the carousel and bumper cars), whilst others are more modern, (like the pendulum boat or flume ride). But what makes this project exceptional is its theming.

Not only because we’re creating a unique environment that will make children’s imaginations soar and leave them with incredible memories, but it also permits us to demarcate areas by ages and activities and to hide unattractive structures. From the operator’s viewpoint, it allows for an increase in entry prices, a boost in internal consumption and differentiation from other competitors.

It is a project of which we feel especially proud, because of the aesthetic result we have achieved. This image speaks for itself.

Cloudland, finalist in Afamour

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We are delighted to have reached the final of the competition organised by AFAMOUR to choose the best children’s play area. The Spanish Association of Manufacturers of Urban Furniture and Children’s Playgrounds (AFAMOUR) holds this event every year and all kinds of children’s leisure proposals are presented. Amongst the finalists there were well-known companies in the sector, such as Kompan, Molder Disnova, Isaba or Mobipark.

Our Cloudland game, consists of a domed, modular and polyhedral structure, from which a cloud of spheres is hung and threaded at different heights on a matrix of tensed ropes. It is designed to enhance balance and psychomotor skills and allows the creation of different paths though colour-coding that indicates different difficulty levels.
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Fly-Track, three dimensional zipwires

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FlyTrack looks like a classic set of slides. But, instead of sliding on water, you glide down through the air. It’s a reinterpretation of the classic slide tower, converting it into the starting-point of a group of three-dimensional zipwires. The adventure experience is completed by covering the tower with rock-climbing walls that offer multiple climbing activities.

The zipwires form Kamikaze, Multi-lane, Zig-Zag and Spiral-type guided flight rails. The climbing walls are designed with a new 3DTech wire-cut modular system that is anchored in modules on the tower and into which the hand-grips are incorporated.
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Tourism in Spain continues to grow

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According to the “Expectations 2016” report from consultants Deloitte, which analyses the situation of Spanish tourism, the sector is enjoying good health and the outlook continues to be positive.
As can be seen in the accompanying graph, in less than 15 years Spain has increased the number of foreign tourists by almost 20 million visitors and in the last three years, our country has consolidated itself as an international point of reference. 2016 is forecast to close with more than 70 million foreign visitors.

Furthermore, there is a positive trend in several indicators:

● Total tourist spending reached 68,385 million Euros in 2015, 8,5 % more than in the previous year. ● Tourist activity represents 10.2% of the GDP and it creates 11.4% of employment, counteracting the deficit of the Spanish trade balance. ● Spain is world leader in tourism: worldwide, it is the second country in terms of international tourism revenue and fourth in the number of international tourists.

Disney vs. Wanda

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In our recent Newsletters we’ve talked about the theme park boom in China. Now we’re going to compare the two industry giants; Disney and the billionaire, Wang Jianlin’s Wanda Group, which has just made its debut in the country, with new theme parks. The battle between these two rivals is getting exciting.

Disney has just opened its $5.5 billion park in Shanghai and it has 6 resorts around the world. Wanda has opened its first theme park, Wanda City, in Nanchang, which cost $3.2 billion and it has just announced plans to build 15 new leisure complexes for 2020.

Disney was much more expensive to construct, it is much bigger and the entry tickets are almost twice the price. Disney Shanghai has 963 hectares, doubling the size of Wanda City’s 494 hectares. Disney’s annual capacity is estimated around 15 to 30 million visitors and some 10 million for Wanda City. In regards to hotel rooms, Wanda City has 5 hotels and Disney has 2. Both have a wide range of attractions, star-attractions and around 50 restaurants and cafés. Disney has hired 10,000 employees and Wanda, double that. The price of Disney’s entry tickets is approximately $56, compared with the $30 to get into Wanda City on a normal day.
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Shanghai Disney Resort has the largest castle that Disney has constructed and a Broadway theatre where the Lion King musical will be play for the first time in Mandarin. Wanda City has a spectacular exterior with giant blue and white china teacups and a Cineplex with an audience capacity of 3000 people and the largest Ocean Park in the world.

Given the distance between the two parks, they don’t directly compete with each other. Wanda City is some 750 kilometres away from Disney, which is too far away for the metropolitan residents to whom Disney is aimed.

Both parks have a great deal to offer and with China’s large population, there is sufficient space for the two theme park competitors to prosper.

Eid al-Fitr

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Four simultaneous projects in the Caribbean

We are significantly increasing our presence in the Caribbean with four new installations for the luxury resort chain Royalton Resorts, specialized in all-inclusive experiences: a lazy river in Punta Cana (Dominican Republic), a large children’s pool in St. Lucia, another in Negril (Jamaica) and finally another lazy river in Montego Bay (Jamaica).
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In all four projects, our mission consists of the design, engineering, manufacture, construction and assembly of the pools, as well as the equipment. The children’s pools include different games, such as interactive boats, animal figures and other water squirting devices. For the lazy rivers, we are undertaking the complete civil works together with assembly and commissioning of the impellers that circulate the water through the channel.
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The four installations are infrastructure expansions of different all-inclusive resorts. This shows that Caribbean tourism is continuing to rise and that operators need to assign resources to aquatic-fun zones, in order to respond to the demands of visiting families.

Collaboration agreement between Amusement Logic and Oliver Design

This month we have reached a strategic collaboration agreement with OLIVER DESIGN, a company specialized in naval architecture and design, established in Getxo (Spain), by the naval engineer Jaime Oliver, who has dedicated his life to naval architecture since graduating in 1964. A career recognized by numerous awards.
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Peace Boat Ecoship project
The firm offers a wide range of services for shipyards and ship owners, including the conceptual design of boats, exterior profile, architectonic project, interior design, construction plans, outfitting and integral project management and supervision.

It is an array of services similar to those offered by Amusement Logic, albeit in a different sector. Through our collaboration, we hope to develop projects in which our fields of knowledge are synergic and provide added-value, situated in the confluence between naval and leisure architecture.

Droneport

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At Amusement Logic we understand that architectonic design should address and pay particular attention to the needs of contemporary society, derived from technological and cultural development. Drones are a perfect example of how a technological advance can lead to a new architectonic necessity, unimaginable a few years ago.

We are working on a Drone Port project, a logistical distribution centre for companies and individuals. It is a functional building, specifically designed as a logistical centre, allowing the exchange of goods between different transport systems: lorries, vans, short-range vertical take-off drones and long range horizontal take-off drones.

After studying all the possible configurations, we reached the most functional and contemporary design possible. The shapes of the access building that are reminiscent of a bird in flight, house a glass hall that welcomes users. This area also contains the areas for the workers, offices and control tower.

The centre has specific zones for the different logistical activities, such as picking, bulk floor storage, rack storage and cross docking. For all of these, we have designed loading docks and take-off and landing areas in orthogonal directions to use prevailing winds.
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Spray Islands

We are proposing new geometry for modular aquatic games: the triangular platform. This shape allow islands with circular or hexagonal contours to be designed, different from those that we typically see in this type of facility and better-adapting to existing locations.
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Expanding our SprayToys collections, the SprayIslands allow novel spaces to be created, where kids can climb up and down different levels of interior stairs that give them access to different aquatic elements.
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China now heads the list of leisure operators

The collaboration between ECA (a global consultancy specialised in the development of attractions) and Blooloop (the leisure sector’s digital portal), has produced the first edition of the Global Attraction Landscape report. It is a study of the worldwide situation of amusement parks, albeit centred on the world’s 25 largest operators.
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Even though the first places are still occupied by North American companies (Disney, Universal, Six Flags) and European companies (Merlin, Parques Reunidos, Compagnie des Alpes) in terms of turnover, it is interesting to note the appearance of many Asiatic groups on the list. There are so many, that the Chinese operators are more numerous than those from any other origin.

Why the large media groups are betting heavily on the future of theme parks

In recent years, the large media groups have been increasingly investing more in theme parks. And what is yet to come!

Last month we mentioned the upcoming opening of Disney Shanghai, however, this is just a fraction of the investment that Disney makes in its parks. Like Disney, Universal Studios, property of Comcast, Paramount Pictures, which belongs to Viacom, Sony and Lionsgate, have new mega-projects. Disney and Universal own the 12 most-visited theme parks in the world, which have provided these companies with a large increase in profits thanks to strong public attendance. The revenue of these theme parks exceeded that which was obtained through their television channels and film studios.

The theme parks provide a great platform for the cross-market of products and services. They are destinations for leisure and entertainment, and as such their boost corresponds with the general state of the economy. The large media groups are not only taking part in the theme park market boom, but they are also showing an increasing interest in investing in Asia and the Middle East; an interest clearly pushed by the economic growth and increase of the middle class in these regions. The public attendance growth-rate at theme parks in Asia is significantly higher than in any other part of the world, and if it continues like this, it could eclipse the North American markets in a few years.
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Besides Disney’s complex in Shanghai, Universal is planning to open its own theme park in Beijing, at a cost of some $3 billion. Comcast is going to acquire Universal Studios Japan and it has confirmed the acquisition of Dreamworks for $3.8 billion. Sources close to the operation assure that Comcast’s interest is due in greater part to the increase in theme park businesses and to the support of the sale of consumer products, rather than its famous intellectual property to produce films.

21st Century Fox is making good use of its brands through the concession of licences to several theme parks. Fox will not be the parks’ owner, however its brand presence alone increases the sales of its products related to films and TV programs.
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(Render of the theme park project of 20th Century Fox in Dubai.)

Analysts say that parks based on movies and popular TV programs have had much better results than other projects, thus minimising even further the risks that the large media groups face on venturing into this business. There is also a reduction in risk for this type of companies, by granting licences to use their intellectual property products, such as characters and stories, in exchange for a share of the revenue, with which they are achieving great results.

Another 3DTECH façade

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We are pleased to announce that we have finished renovating the façade of the Camping Club Le Farret in Vias Plage (France). It is an important architectonic transformation for the reception building, which welcomes the campsite’s visitors and customers.

In record time and thanks to our 3DTECH technology, we have transformed this building into an iconic and representative element that projects a modern and fresh image. The façade’s organic shapes that overlap at different levels and form a large arched gateway, evoke sea waves and foam, reinforcing the campsite’s personality and creating a quality brand image.

This type of intervention can be carried out on existing buildings and in a short time, as was done in this specific project, thanks to the versatility of the 3DTECH solution. Please feel free to consult with us regarding a proposal tailored to your needs.
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Hexland

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Hexland is a new play element in the shape of a 3D honeycomb. It is formed by truncated octahedrons linked together on their hexagonal and square faces, suspended from the characteristic structure of our Hexagon collection.

Kids can climb the taut sloped nets on the main structure and enter inside the honeycomb to discover labyrinth-like routes that will challenge their psychomotor skills. Hexland’s modular polyhedral system allows a multitude of combinations that can be adapted to any leisure facility.
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Amber Tower

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We are currently working on an ambitious architectural project. We have created a truly sculptural piece, with its own meaning and essence that go beyond beating height records.

Designed as a work of art and incorporating the highest levels of bioclimatic and structural technology, the 36-floor, 176-metre tower has a translucent façade, which provides the building with sufficient year-through protection from the sun, allowing 360º vistas from inside the offices and lofts. The 2,200m2 of vertical gardens that are located on different levels generate small oases, which function as havens where the building’s occupants can rest and relax.

The structural system is seen on the façade and in the core, allowing pillar-less open floors that provide total flexibility in the layout of all the stories, which due to the building’s organic shape, vary from 1000 to 560 m2.

The tower’s unique and remarkable shape stands out at night thanks to the LED lighting, a spectacular dynamic that not only outlines the building’s structure and silhouette, but also highlights and gives movement to the vertical cascade that runs down the height of the tower, making it a main landmark in the city.

Drone racing circuits

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The transformation of drone races into a mass sport is as spectacular and fast as the competitions themselves. A sport that barely existed 3 years ago, it is already organising competitions in numerous countries and even holding large international awards such as the World Drone Prix de Dubai, won by the young Luke Bannister. At the age of 15, he walked away with the first prize of 250,000 $.

Now it’s ESPN, the largest sports-dedicated media company who has reached an agreement with the International Association of Drone Racing to broadcast live competitions and recorded summaries. The first event will be an American championship in New York in August, to continue later with the world championship in Hawaii in October.

Wanting to stay ahead, in Amusement Logic we have already starting designing drone ports and circuits for a client. You’ll be able to see a preview of what we’re preparing in upcoming newsletters.

The hotel itself is the attraction

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There are four different types of hotel guests:
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While every hotel may attract a large share of one type of customer, every hotel needs ALL four types of customers to achieve the highest potential occupancy.

Many hotels have been built with little or no meeting space. They run full on the weekends with families, but they run a low occupancy during the week. If you lack a business clientele, the only thing left are groups, such as meetings, conferences, expositions and sporting events. If you have no space for groups, you are trying to operate with one hand tied behind your back.

As a result, more and more hotels are looking like resorts, and more and more resorts are looking like theme parks. And now we are seeing another major trend in resort development: adventure sports.

Adventure sports are going mainstream, and it seems that every natural setting has a man-made artificial version (indoor golf, indoor rock-climbing, indoor skiing, indoor surfboarding). For the pure sporting enthusiast, it is often inconvenient and expensive to be in the right place at the right time, when the ocean wave breaks perfectly or the mountain river is cresting. While the purist may love the real thing, he or she can spend more time mastering their sport at man-made facilities, using artificial materials and simulators. For the novice, typically a teen or 20-something who wants to learn the sport, it requires a safe facility that is close to home.

Years ago, hotel developers were satisfied to build a hotel near a major attraction such as a theme park, a shopping centre, a beach or a golf course. But not any longer. It's not good enough to be near an attraction, the hotel has to be the attraction, an attraction that as many guests as possible should experience.


Adapted from an article published by Jeff Coy in hospitalitynet.org, 14.04.2016

Disneyland Shanghai

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After 5 years of construction shrouded in secrecy to protect the Mickey spirit, the few leaked videos seem to indicate that Disney’s resort in Shanghai will keep its opening date scheduled for the 16th of the sixth month of 2016 (the number 6 is lucky for business according to Chinese tradition).

you can see a film of the park posted on YouTube on the 6th April. There appear to be many new attractions and concept changes in regards to the traditional Disney park model.
The project was approved by the Government in 2009 and the first stone was laid on the 7th April 2011. It is the 12th Disney park and the fourth one in Asia. Covering more than 4 km2 and with an estimated investment of more than 6,3 billion US$, the opening of the first Disney park in the largest world market is expected to have several consequences:
In this video
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1. An enormous increase in direct revenue in Disney’s coffers
2. Greater protection of its intellectual property (including brands such as Star Wars, Marvel or Pixar)
3. Better understanding of Chinese clients by Disney
4. A higher level of Chinese demand that will lead to a clean-up of the sector, eliminating competitors with a lower level of service and consolidating those that are serious.

Having overcome the challenge of a project of this kind, will also have represented an important internal milestone for the Disney team.

Leisure pool for Hotel Sol Barbados, in Magaluf, Majorca

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For many years, Magaluf has been associated with low-cost tourism for youngsters, whose excesses have made the headlines too many times.

Driven by a political will to renew the image of the town and by the economic need to reinvent a worn-out tourist model, in recent years Magaluf has been undergoing a gradual transformation, substituting low-cost tourism with tourism for families and couples.

This restructuring has been largely possible thanks to the thorough renovation of the hotel sector, generating a virtuous circle that has consolidated the new “Magaluf” brand and which has seen a change in the type of client and an increase in both room occupancy and average price.

One of the hotel chains involved in this conversion is Sol Meliá, which by 2017 will have finished remodelling the eleven hotel establishments it has in this area. As a world leader, Sol Meliá is aware that the refurbishment of a hotel, especially in a holiday destination, does not just mean modernizing its rooms, but adjusting the leisure activities on offer to be able to attract families.

One of the main elements of the Hotel Sol Barbados rehabilitation is the leisure pool, which Amusement Logic has designed and is now constructing. A densely themed aquatic area with activities for families and people of all ages, that will be one of the hotel’s main assets and focus of activity.

Urban oasis

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In hot climates, the image of the oasis is mentally related with a sense of well being and rest; the adventurer’s reward after a hard day’s travel.

We are working on an architectural project that houses an authentic oasis in its interior, with moving water, vegetation, shaded spaces and areas for rest and relaxation.

This central element supports and prioritizes the use of the building: all its offices and spaces enjoy views and access to the different platforms of the oasis. Its dynamic and fluid shapes are inspired by the waves that the wind makes on desert sand.

The oasis has a double function:

On the one hand, it is able to create a refreshing microclimate, thanks to the application of passive bioclimatic criteria, (thermal inertia of the terrain, sunlight control, moisture provided by the plants, air current control).

On the other hand, it is an urban oasis, a haven of peace and tranquillity in the midst of busy city life, which offers rest and areas of relaxation to workers during their working day.

“WaveGround” concept

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This is an interactive environment especially designed for children’s playgrounds. It is built by assembling 3DTECH outlines on interior metallic reinforcements, which from a distance form a wavy landscape. Depending on the colours used, it could be reminiscent of sea waves (in blue), mountains (in green), desert dunes (in beige tones), or even a lunar landscape with different greys and craters drawn on the vertical sides.

Kids can use this new concept of game to balance, climb, enjoy labyrinth chases, or clamber up nets. The closed areas can be used as fun ball-pools. Other Amusement Logic figure collections can be integrated, such as Aqua Family. Diverse layouts and dimensions are permitted, in accordance with client requirements.
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Another English portmanteau: shoppertainment

Since 1583, Denmark’s Bakken amusement park has shown that leisure is a business that can function on its own merit. From there, many leisure centres have based their growth strategy on the incorporation of additional services such as catering, accommodation or shopping, to complete the experience and keep visitors entertained for as long as possible.

We regularly find the inverse process in the food industry, (since McDonalds invented ball parks), and in lodging (where all-inclusive resorts are strengthened). Yet, this process of hybridisation is uncommon in commerce. Shopping establishments that incorporate entertainment significantly into their business model, are rare. However, the English language, which is so prone to neologisms, has already coined the phrase shoppertainment.
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We can find a clear example in the furniture store Jordan’s (New Haven, Connecticut), that is combatting IKEA’s presence about a kilometre away, with the integration of a light and water show and the largest indoor ropes course in the world. As can be seen in this video, it would be great to leave the kids here, instead of dragging them around a furniture store.

New 3DTECH façade in France

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We are currently in the construction phase of an architectural project for the Camping Le Farret in Vias Plage, one of our clients in France. The project features the Campsite’s reception and access building, the image that is projected by the Campsite, with its name and logos included on a large arched structure.

When dealing with an architectural project, in Amusement Logic we research and design appropriate solutions involving a creative vision that reaches beyond traditional formulas.

The conceptual keys of this project are:

1. The commitment to expression-laden dynamic shapes which are unrelated to classical canons and that above all are heedful of the context in which they are incorporated and embrace symbolic references.

2. The composition of the different shapes shows a bold and elegant dynamic tension. This is appealing to onlookers who immediately understand that they are viewing a unique architectonic structure, not a traditional aesthetic solution. An example of the sophistication that is characteristic of contemporary art.

In its formal complexity, the refined lines of the building are indubitable signs of a quality, cosmopolitan and distinguished design, whose mission it is to offer the first visual impression to campsite visitors, improving its image. The composition on different planes, is inspired by sea waves, with circles that are reminiscent of the foam.
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Happy Fruits

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From pomegranates in the Middle East to cherries in Japan, the most universal symbol of life, health and prosperity is undoubtedly fruit. However, it is a theme rarely found in children’s facilities.

This is now going to change with the launch of our Happy Fruits line, fun fruit characters that seem to drink up the pool water with their colourful tongues, down which children can slide.

We offer 12 different models divided amongst 3 collections, according to the slide height: Mini (750mm), Maxi (1200 mm) and Super (1600 mm). Their design makes them easy and quick to install on the side of new or existing pools.

This line aims to move beyond traditional waterslides with kid-friendly positive elements, that perfectly complement a range of diverse environments.
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New architectural project

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When designing buildings, from museum or hotel complexes to private residences, during the years our designers’ and architects’ creative abilities have captured our clients’ attention. We undertake architectural projects with audacious aesthetic and functional criteria which contemplate the latest architectural trends, sustainability and urban integration.

We are working on a project that is destined to become an architectural milestone in the city where it is located. A building with style characteristics such as those of a contemporary work of art. From a simple architectonic base structure, its façade develops a rhythm of moving lines that convert it into a monumental sculpture, without it losing any harmonic features.

Intended to be striking, the contemporary style created by the fluid lines of its design, makes it a focal point within the city.

The building’s main peculiarity resides in the change of scale: a sculptural piece that acquires the scale of a building that perfectly integrates into the classical urban plot of common buildings.
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“The best waterpark I’ve ever been to”

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We’re proud of all our projects, but when a visitor affirms that it is “the best waterpark I’ve ever been to”, in front of TV cameras, we are especially thrilled.

We would like to share with you this report on the park we built in the Splash Memories resort in Punta Cana, (Dominican Republic) and which was posted on YouTube by the prestigious Canadian travel agency, Travel VIP. Watch out for minute 1:00!

The rise of Halal tourism

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Since Al Ghazali’s (1058-1111) advice for Muslims on how to conduct themselves in travel and Ibn Battuta’s (1304-1368) legendary voyages, which surpassed Marco Polo’s in terms of countries and miles, the concept of travelling (safar) is deeply embodied within Muslim culture. Not only is the pilgrimage to Mecca the fifth pillar of Islam, the act of travelling in itself is considered central to anyone’s intellectual and spiritual endeavours.

It is estimated that global Muslim spending on travel (excluding Hajj and Umrah) reached $150 billion in 2015, which is 13% of global travel expenditure. And it is expected to reach $240 billion by 2020, with one of the fastest growth patterns in the world. If this market were a country, it would be the third largest source of travel, only behind China and the U.S.
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Halal (permissible) is a term that non-Muslims mostly understand when describing food. But it is also applied to a form of tourism in which services, facilities and activities are compliant with Islamic principles. This includes many aspects beyond food and beverage, such as the hotel’s room configuration and fitting, the use of common facilities, staff selection and even finance.

Numerous successful examples of businesses focusing on halal services (such as the OTA Halalbooking.com, the Turkish group Adenya Hotels or the Malay Rayani Air) highlight the growing importance of this segment.

Certainly, there are some challenges to take into account, such as catering to both Muslims and non-Muslims at the same time without alienating each other. Nevertheless, the global trends indicate a prosperous future for this sector. The great legacy of Muslim travel lives on.

New project in Tanzania

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We have begun the year with great enthusiasm, eager to keep on getting it right, constantly improving and continuing to “do our bit” in the leisure world.

With this in mind, we have many new projects on the books which we will share and reveal to you in due course. What better for our first Newsletter of 2016, than to talk about our first project in Tanzania. Who hasn’t heard of Zanzibar? A paradisiacal island in Eastern Africa known for its excellent beaches, hospitable inhabitants and for its hotels in which guests can not only enjoy the island’s merits, but also exquisite treatment from the staff. It is precisely one of these hotels in which we are participating in the construction of a new waterpark.

In this case, our contribution consists in the design, supply and installation of all the park’s hydraulic systems; from the pumping for the attractions, to the chemical treatment of the water, passing through the filtration equipment.

Water quality plays a fundamental role in a waterpark. For the safety and well being of the users, it is critical that during the design and engineering process adequate water circulation times are applied and filtration and disinfection systems that guarantee optimum water quality are used.

In Amusement Logic we have been designing, supplying and installing hydraulic systems in public pools and waterparks around the world for the last 20 years and we are proud that the Client has valued our experience and that we are able to add a new project and a new country to our reference list.

Dutch inspired 3D design

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The population of the Netherlands, (13 million), is exceeded by its diaspora, with an estimated 15 million Dutch descendants spread right across the globe. The emigrations were due as much to the flooding of its territory, as the trading spirit that lead them to set up in such distant places as Chile, South Africa or Taiwan.

In homage to Dutch heritage, one of our clients has commissioned the design of their complex with theming that is strongly inspired by the Netherlands. The project includes a shopping mall, conventions and events centre, a waterpark with outdoor areas and an extreme adventure park.

In this video you can see the sloped gables of the façades and the tulip-filled gardens, images that evoke Holland’s landscapes and cities.

Cloudland

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We’re presenting the first installation of our new “Hexagon” collection, with the aim of creating modern and innovative games areas. Based on a domed, modular and polyhedral structure, it offers the opportunity of hanging different interactive elements. By exploring its possibilities, children can create their own games.

The Cloudland model consists of a fun and random cloud of spheres, that are threaded at different heights on a matrix of tensed ropes, so that children can enjoy inventing a multitude of routes in a three-dimensional and multicolour space.

Designed to enhance balance and psychomotor skills, it allows the creation of different paths though colour-coding that indicates the levels of difficulty.
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Amusement Logic on Facebook

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You can now also follow us on Facebook, the world’s largest social network with more than 1,500 million users. By clicking here, you can directly access Amusement Logic’s page in your language.

Don’t forget to click Like to follow our updates for news, videos and photos.

Further hotel consolidation

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2015 was a year of high-level mergers and acquisitions in the hotel sector: IHG bought Kimpton, Marriot merged with Starwood and Accor announced the absorption of FRHI, owners of the luxury brands Fairmont, Raffles and Swissôtel. (In Spain, the transfer of the Sacyr’s Testa real estate portfolio to Merlin Properties made the news in July).

Meanwhile, the relatively unknown Chinese group Jin Jiang have been discreetly buying hotels until reaching fifth place in the global ranking in terms of number of hotel rooms:
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Size matters for the large hotel groups, as they are subjected to triple pressure: to show growth to shareholders; to persuade franchisees and owners that they can attract clients; and to serve these clients in all segments, in as many markets as possible. Also, with the addition in the last decade of the threat of the fusion of increasing powerful online travel agencies and the AirBnB phenomenon.

This hotel consolidation is not necessarily good for guests, but it is a response already used in other sectors, in the face of difficult economic situations. For example, the merger of airline companies saved the industry during the last decade’s recession. That is why there are rumours that the trend will continue in 2016, with Hyatt, Hilton o IHG who are apparently in the game for further sales or mergers.

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Amazing Canyoning

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Canyoning (or canyoneering) is one of the most fun outdoor activities that exists, combining climbing, rappels and jumps with rocky and aquatic surroundings. However, it also one of the most difficult adventure sports, as suitable torrents are scarce and adequate water flow only occurs at certain times of year.

This is why it makes so much sense to reproduce this environment artificially. As you can see in this video, Canyoning Parc in Argeles (France), faithfully reproduces the Pyrenees’ Llech ravine. For those unfamiliar with canyoning, they can begin a safe and controlled manner, and for those already initiated in the sport, they can practice their skills off-season.

New projects in Cape Verde

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Known as the “African Caribbean”, Cape Verde is a small, 4,000 km2 archipelago of around half a million inhabitants, located across from the Senegalese coastline. Its political, economic and social stability, great climate, unspoiled beaches and beautiful landscapes, with mountain peaks nearing 3,000m in height, make Cape Verde an earthly paradise and a growing tourist destination.

According to the World Travel and Tourism Council, Cape Verde is one of the world’s countries where tourism will grow the fastest, going from half a million to a million visits in coming years.

Faced with such a promising outlook, the large international hotel chains are taking position in Cape Verde, either to strengthen their presence or to establish themselves in the archipelago.

Amusement Logic is working with one of these chains to develop the leisure areas of a 900-room resort. Swimming pools, lagoons, waterfalls, a children’s club, sports areas and a waterpark comprise the entertainment options on offer for this new resort, which we will be revealing soon.

Whilst tourists choose a destination based on the natural and cultural delights it has to offer, accommodation is selected based on the quality of its services and complementary leisure activities.
For a hotel establishment, offering a varied range of entertainment that is appropriate for all family members, is essential for attracting, satisfying and creating loyal clientele, that is increasingly demanding.

Thanks to our experience, the result of having worked with both large chains as well as independent hoteliers on the development of their leisure activities, Amusement Logic is the ideal partner to remodel or create dynamic and attractive recreational spaces in any hotel establishment.

GrassDen

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The GrassDen is another original way of using our 3DTECH technology to create fun children’s activities.

Inspired by the picture of a den, we piled up in parallel, pipes of different lengths and diameters and we connected them together, creating circuits and level changes that encourage different play options.

It is all covered with artificial grass, shaping a different kind of leisure environment where kids can play hide-and-seek, climb ramps or slide down the gently sloped grass sides.
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Kids rule

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The parents of families with kids know how persistent they can be when insisting on a particular choice as the family holiday destination. The influence of children’s opinions in making these types of decisions should not be underestimated when designing a family leisure project; recent sociological models and studies confirm this.

Children prefer activities and action, play and socialisation. Parents prefer to relax and de-stress after their working routine. According to recent studies, 70% of people say that rest is the purpose of their holidays. However, families with children find themselves having to seek out destinations that have quality leisure activities for their children.

The success of a leisure project therefore depends on the correct sizing and layout of the relaxation areas for adults and the activity areas for children. As designers, we appreciate that too often children’s areas are inadequately valued, with developers tending to imagine them as being smaller and with fewer activities than is reasonable. Up until very recently, tour operators and managers did not believe that children’s influence on the choice of holiday destination was relevant.

Children’s areas should be large, extensive and eye-catching, with surprise effects. Kids’ activities should be healthy and age-appropriate, getting a child to practice and advance their cognitive, creative and motor skills, whilst overcoming fears and experiencing sensations of adventure, discovery, sociability and self-improvement.

Just because the kids are having a good time, doesn’t mean that parents’ relaxation time should be negatively impacted. Extensive relaxation areas designed for parents’ enjoyment should be located near to the zones for children, with places to eat strategically placed for their convenience.

World tourism grows 4% in 2015

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Data from the World Tourism Organisation, (UNWTO), is continuing to show the success of a healthy worldwide industry. International tourism keeps on growing, despite the setbacks, which whilst isolatedly dramatic, have had less impact on the sector on a global level.

According to the report presented in October this year, the number of international arrivals increased in the first 8 months of 2015 by 4.3%, in regards to the same period in 2014. In absolute terms, 810 million people spent at least one night away from their place of residence during this time, 33 million more than last year.

The increase has occurred mainly in Europe, thanks to the weakness of the Euro and some economic recovery. To read the complete report, please click here.

Great success at the SETT trade fair

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The 37th edition of the SETT trade fair, the most important event in Europe that is specialised in campsites and outdoor accommodation, took place this year in Montpellier from the 3rd to 5th November. With 560 exhibitors, spread over 40,000 m2, this edition welcomed a total of 13,842 professional accredited visitors.

As in previous years, Amusement Logic participated in the Fair showing its innovations, latest achievements and consolidating its leader position in terms of design and execution of leisure projects. With more than 20 years experience in the sector, our works are a reference in the camping world.

We had the chance to take the sector’s pulse, catching up with many customers and friends with whom we have already worked and meeting many more who will most certainly end up being future clients. We were able to see how satisfied the majority of campsites were with the excellent 2015 season and also the hope and optimism with which they will face next season and the future.

Hope and optimism that we share and which are essential ingredients, together with creativity, seriousness and quality in the execution and competitive pricing of all the projects we undertake.

Welcome to the SETT Trade Fair

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We are pleased to announce that we will be in the SETT Trade Fair again this year, a specialist show for camping and outdoor hospitality, which is taking place in Montpellier, France, from 3rd to 5th November.

Our Newsletter readers know that France is one of our priority markets, where we are leader in the development of leisure projects in the camping sector. So its not surprising that we are regular exhibitors in the SETT Trade Fair, the most important specialised event in France and one of the most significant in Europe. We will be presenting our latest projects and interesting innovations, which are sure to create a trend in this dynamic sector.

We would like to invite al our clients and friends to visit us in Montpellier. You are all very welcome.
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New waterpark in Algeria

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Some months ago we mentioned that we had started work on a new project in Algeria. This time, we can reveal another project that we are also developing in this Maghrebi country: a waterpark in the vicinity of Algiers, that forms part of a leisure complex consisting of a Hotel with spa and an indoor and outdoor sports area.

This project shows the commitment of both the Algerian authorities and businesses to the development of the budding tourist sector in Algeria and it also consolidates our presence as a company specialised in the development of this kind of project, in this country.

Algeria’s tourist potential is enormous, with more than 1,000 Km. of beach on the Mediterranean Sea, with a local population that is both young and eager for family entertainment and with a large number of people that visit the country on their vacations. This type of project that combines hotels with sports and leisure is surely the way forward for the development of the country’s tourist sector.

Funny Paths: 3DTECH circuits

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We’re presenting a new concept of interaction and entertainment for kids and teens, based on balance and ability: Funny Paths. A circuit for motor skills in which the actions of jumping, climbing, descending and keeping one’s balance, even with one foot on a sphere, take on a new meaning through winding courses of intertwined multi-height pedestals. Each height implies a level of greater difficulty.

Constructed in 3D-Tech, ideal for this type of applications due to its impact-absorption capacity, it also allows for rapid indoor and outdoor installation.
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As a result of the intersections of the different routes, there are closed areas where ball-pools can be included, increasing as such the leisure possibilities of an indoor facility.

3D animation: project visualisation evolves

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At Amusement Logic we design future realities. Part of our job is to know the tools that we have available to show our clients what will be the final result of our work; the design that demonstrates the suitability and beauty of the concept. We began some decades ago using artistic illustrations, a method with exceptional expressive qualities that we continue to use successfully.

However, visualisation methods have evolved and our clients have learnt to perceive and comprehend scenarios reproduced in 3D virtual reality, which are present in publicity and cinema thanks to advances in the latest technologies in the computer production and animation of images.

Since its origins, cinematographic experience has been the ideal medium for understanding our surrounding world of reality, its landscapes, sensations and environments. The way in which scene-montage technique has developed, scenes are no longer read separately like illustrations in a presentation, but are joined together thematically to provide a unique visual experience.

3D virtual animation is ideal for visualising and understanding a project’s diverse environments, volumes, experiences and sensations and Amusement has become a specialist in its artistic and technical development. Understanding the production processes of a 3D video and being able to define a project’s reality in the most meticulous detail, has been a unique creative experience.

In future articles we will analyse in detail the different technical and artistic resources used in our videos, a voyage through a territory of unique and exciting artistic expression.

The 2016 EAS show will be in Barcelona

The European Association of Amusement Suppliers (EAASI), was created in 1981 by the national associations of France, Germany, the Benelux countries, Switzerland, Italy and Russia, to represent the common interests of this industry on a European level and to coordinate actions to improve the industry’s image. One of its first achievements was to group the diverse national tradeshows that were held until then, into one sole European Attractions Show (EAS).

The first editions were celebrated in London in 2000 and 2001. In 2002, it coincided with the German trade fair Interschau in Düsseldorf, which explained the record attendance. Then came two years of stagnation, largely due to traditional disagreements between Europeans. After stumbling in Vienna, it was absorbed by the International Association of Amusement Parks and Attractions (IAAPA), a more efficient organisation that was eager to expand outside of the USA.
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The new owners changed the show dates from the start of the year to the autumn, so in 2008 there were two editions held: in Nice in January and Munich in October.

If we plot the historic data of exhibitors and visitors of this tradeshow on a graph, we can draw some interesting conclusions:

1) Joining the tradeshow with another event is positive (in 2002 it coincided with the German show Interschau).

2) Repeating two years in a row in the same place is not recommended (Vienna 2005-2006).
3) Visitors prefer new warm places (Seville 2007, Rome 2010) or cold but fun ones (Amsterdam 2009 and 2014).

This explains the disappointment of this year’s edition in Gothenburg, (although it was a great place for the Scandinavians), and it predicts success for next year in Barcelona: an internationally fashionable city and in which this event has not yet been celebrated.

I ♡ Waterparks



This month we have found an original proposal for promoting the waterpark industry: a social web that compiles personal experiences in parks of this kind. To visit it, please click here.

Individual posts on Facebook, Twitter or Instagram are automatically added to this page if they are marked with#iheartwaterparks. At the moment, there are around a hundred memories published, mainly from North America. We hope aficionados from all over the world will join in.

New Project in Morocco

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We are pleased to announce that we have already started the works in the new waterpark in Oujda, Morocco. Although Morocco’s tourist sector is one of the most developed and thriving in Africa, Oujda is not on the usual circuits and its economy is based on the primary sector and mining. It may seem strange that a leisure project could be located in a non-tourist city, however it is a well-studied investment with high expectations of profitability.

There are many cities in the world like Oujda; medium sized, prosperous and with a population of people seeking fun. They have sufficient financial means to be able to afford it, but there is nobody to offer it to them. Detecting these market niches is an entrepreneurial talent and developing aptly sized projects with adequate investments, is our business.

At Amusement Logic, we advise on all types of leisure projects and we collaborate with our clients to develop proposals that respond to market potential and the specific needs of the place in which they are located.
Please allow us to share with you our know-how and experience and obtain profitability for your investment that would unlikely be achieved with other projects.

Aqua Farm

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This collection is a new and lovely way of equipping children’s pools. Far removed from the traditional collections of unconnected figures that we usually see in these play areas, we have designed entire families of species that really cohabit in natural spaces, providing these areas with certain credibility, making the experience more real and intimate.

In this image you can see how a pool looks, which has been decorated with farm animals; the Aquafarm collection. There are cows, horses, sheep, goats, dogs, ducks, amongst many others, in different shapes, postures and with optional aquatic elements.

Each piece is manufactured with our 3DTECH Technology, which is ideal for this type of figures thanks to their impact-absorption capacity due to their greater elasticity with respect to conventional and more rigid materials. They are extremely easy to install, thanks to their unique elastic hydraulic connection. They are fixed to the pool with hidden metallic anchors.

Please feel free to contact us for a quote and to find out how these friendly animals would look in your pool.
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Urbacon wins award for Banana Island

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On September 9th, the annual Construction Week Qatar Awards evening celebrated the cream of Qatar's construction sector. 300 guests gathered at Doha’s Grand Hyatt to acknowledge the efforts of companies and individuals from the construction industry over the past 12 months. Under the category of Best Hospitality Project of the Year, the winner was UrbaCon Trading & Contracting for the accomplishment of the Anantara Doha Resort on Banana Island.

This 13-hectare, crescent-shaped man-made island just off the coast of Qatar, is only a 20-minute ferry ride from Doha or a 10-minute helicopter ride from Doha airport. The luxurious resort includes extensive facilities for families and romantic getaways, offering traditional Qatari hospitality with the distinguished quality seal of the Anantara experience.
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UrbaCon Trading & Contracting was appointed to design and build the entire complex in April 2012, and the project was accomplished in a record time of 31 months. The Banana Island resort is one of more than 120 hotels and service apartment blocks under construction in Qatar. The upcoming World Cup in Qatar in 2022 is playing a major role in this growth and development, as well as Qatar's commitment to become a regional tourism destination.

Rainball

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The Rainball is a children’s pool where coloured balls rain down under water curtains. The circular design of the aquatic space allows for a central overflow ring that drains the cascading water. The circulation current drags the balls through a safety barrier, towards the multicolour centre. The underground plantroom houses a device that separates the balls from the water.
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A conventional hydraulic installation supplies the structure’s water curtains. The balls are propelled with compressed air through transparent tubes under the decking to produce the rain of balls over the pool. The entire structure, which can be produced in different colours, is surrounded by extensive nets that prevent the balls from leaving the attraction.

Shopping of the future

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Can you imagine a supermarket without clients, or publicity or even a checkout? Well, they already exist. The Tesco chain, sales leader in the UK, has several “dotcom” centres, also known as “dark stores”. They’re supermarkets dedicated to serve online orders, as they account for 6% of its total turnover. Products are chosen on the Internet, packed and sent to the customer’s home. Rather than finishing with traditional trade, (a centre of this type can employ between 300 and 700 people), e-commerce is transforming the way in which we buy and sell.

Other ways of integrating virtuality with reality are being tried. Tesco, again, but this time in South Korea, is virtually taking its supermarkets to Seoul’s metro stations. Instead of posting adverts on the platforms, they are placing large images of shelves with their products and corresponding QR codes. So, busy Koreans can do their shopping whilst waiting for the train.
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A trend that seemed destined to end personal commerce was the so-called “show-rooming”, that consists in visiting shops and checking by telephone to see if the product is available elsewhere at a better price. However, polls show that only 46% of consumers practice this, whilst 69% do just the opposite: they look for things on the Internet and then physically buy them (known as “web-rooming” ).

This shows the importance that physical contact still has in purchase decision-making. Reverting the off-line to online voyage, there are already several virtual stores, (Warby Parker, Birchbox or even the giant Amazon), that are opening physical stores to respond to this need.
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Technological perturbations are produced in shorter periods (1-2 years), than the development of a shopping centre takes (5-10 years). As such, the architects and designers of these places are confronted with the difficult challenge of guessing what future purchasing experiences will be like. Will spaces have to be enlarged in order to be able to see and touch products? How will virtual experiences integrate with real ones? Will more attractive physical spaces have to be created for visitors? Will more entertainment activities have to be offered?

Leisure boom in the Emirates

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(Replica Dubai Parks and Resorts multi-theme park)


It is estimated that the current boom of leisure projects in the United Arab Emirates (UAE), will increase the country’s tourist revenue by 78%: from $470 million in 2015 to $837 million in 2019. As well as five theme parks, (Motiongate Dubai, Bollywood Parks, Legoland Dubai, IMG Worlds of Adventure and Warner Bros.), 3 large museums and 2 safari parks are being built.

Another mega-project has been announced for 2020: the Meydan One, that will have the world’s largest ski slope. The UAE will also lead hotel construction in the region, with more than 50.000 new rooms. All this means that the UAE can become a worldwide destination for leisure and entertainment, rivaling giants such as Orlando, Hong Kong or Singapore. As long as they can overcome two major challenges: climate discomfort and the cultural integration of international visitors from different places.

PricewaterhouseCoopers (PwC) latest report UAE’s transformation into a world-class Leisure & Entertainment destination predicts that the Emirati Entertainment and Leisure market could reach 45 million visitors in 2021, of which 30 million will be international tourists and 15 million residents.
It is undoubtedly the country with most leisure developments in the world today. The Emirates are clear about the potential of tourism as an industry and with their vision and resources, they are making it a reality, with this continuous flow of unstoppable developments.