Logo Amusement Logic

DESIGN AND PLANNING

Not only a design full of beauty and functionality is enough. Evaluating the idea and making it feasible means starting the quality control of the same, providing a response to the balance between what is functional and aesthetically pleasing, the rational economic cost, the social response and economic profitability. Combining these points simply means the beginning of the quality of the design, which is essential in avoiding exposure to failure.

The most important element in the gestation phase of a leisure-based business, is strategic planning. It involves establishing the strategic and even tactical direction of the business. Strategic planning is an evaluation process of the nature of the business to be created. Within it, long-term objectives are defined and strategies are developed to accomplish them. Resources are also sourced, to carry out said strategies.

Implementation, construction materials, distributions, traffic, zonings, equipment, active and passive safety, operability, scenography and landscaping, are highly important elements that are not left to chance in Amusement Logic, but studied in great detail to guarantee greatest profitability.

We are continually looking to reduce construction costs and for the lowest possible operational costs, once up and running. Here is where we make the difference: Our projects have no hidden costs.
Design mission
Vision: To look beyond what is obvious and already exists, to discover and introduce new ideas, concepts and solutions.

Imagination: Use of ingeniousness, creativity and originality to conceive an environment that captivates visitors.

Unique design: An inspired approach to landscaping and themed architecture and design, which creates a believable fantasy for visitors.

Feasibility: To design to create comfort and new experiences for visitors and efficient operation for managers and owners.

Economic perception: To design to increase attendance and revenue and generate repeat visits.

In Amusement Logic we have our own Design Department formed by reputed professionals who are highly experienced in the conception and development of all kinds of leisure project. Once the idea is conceived and prior to its design, the team carries out an analysis of the environment, as well as a forecast of future changes in the same, market trends, etc., (including an in-depth study of competitors), establishing the aims and goals in the short, medium or long-term and considering how to reach the fixed objectives, by studying the different possible alternatives and analysing both the human and financial resource needs.

For the latter, investment calculations are undertaken, which contemplate the execution of each of the project phases, as well as possible expansions.

We only design and build projects that we truly believe will be successful and profitable for our clients in the long term. As such, Amusement Logic’s projects are not standard ones and they are developed according to our clients’ needs and the potential existing and future target-market demands. Therefore, our designs are created based on the data previously obtained from undertaken market studies.

SOME OF OUR PROJECTS

MODELS

The power of attraction that scale models hold over the public, is the reason why they are used so efficiently in sales and public relations. In Amusement Logic, we are committed to the quality and rigour required to construct realistic models, which will be used as a fundamental means of communication, in public exhibitions and promotional campaigns.

We are professionals in the construction of models intended to represent architectonic and engineering designs.

Our knowledge and experience allow us to take on any job in the most efficient manner, giving our clients every guarantee in regards to quality of the materials, stunning finishes and technical accuracy. Our technical resources permit us to guarantee precision-based work and every one of our models can be considered as a functional work of art. The use a model has varies greatly and it can help us:

To define a project:

As they are a functional and informative tool intended to respond to questions and resolve potential problems, models can help developers, architects and engineers in different ways.

As a communications tool:

A model can help people understand a complex project, quickly and with total clarity.

As proof of feasibility:

When a model represents a project with technical detail and accuracy, any element can be studied or modified before construction.

As a credential:

The public is used to seeing models in more important promotions. When a developer does not have a model to show a project of great magnitude, the credibility of the project may be questioned.

As a support for anticipated sales:

When making sales on a project, buyers want to see where their money is going and how it will be used. With a model, this can be fully shown in maximum detail.

DIGITAL MODELS

THE PLANNING PROCESS

In Amusement Logic we are also consultants. We work so that the projects we design are profitable. To this end, we study the possible competitive advantage of each of them; in which businesses could there be an influx of additional revenue, what training is required for the business to work…and after analysing these questions, we offer solutions that aim to minimise the risk as much as possible.

Amusement Logic’s specialists, experts in marketing and project development, work to ease decision-making using proven methodology. Each of Amusement Logic’s projects starts from a market study, an expressly personalised concept design and an exhaustive economic feasibility analysis. Furthermore, we offer specific training for the management of the projects we develop, which helps to reduce the learning curve and guarantees the optimum operation of the project from the first day, for the managing companies. We are backed by 20 years of experience in our business, of accompanying our clients in theirs.

Market studies


Market research should be the backbone of any business strategy. Carried out with care and creativity, it can become the means with which to enlighten decision-making. It can also act as radar to alert a company to approaching threats and opportunities.
Before designing a project, Amusement Logic undertakes an extensive study of its commercial feasibility, based on the project’s characteristics, existing competitors, the purchasing power of potential clients and the tourist possibilities in the area, amongst other factors.

Concept design


When our clients validate our market studies, Amusement Logic develops a project design-prototype. It involves analysing the construction materials, the implementation, the different areas to be developed, the traffic and flow of visitors, the equipment needed, the safety aspects (both active and passive), scenography, landscaping, aesthetics and the functionality of the whole project, so that it is all calculated and guarantees maximum project profitability.

Feasibility studies


Amusement Logic Consultants analyses the capacity of its projects, based on the data obtained from specific market studies and the concept design custom-developed for each client. Using this information and the two decades of company experience, it evaluates the business capacity, optimum prices are established for the public and operating and operational costs are calculated, which delimit the maximum investment and define the business plan.

Management companies

Amusement Logic organises training courses specific to each position of the management company, be it a theme park, animal park, casino, extreme park or hotel complex. Through our relationship with established operators, it can support the operation of the project, once it is completed.
Our consultants work to minimise the margin of risk involved in the creation and development of new leisure projects, starting with the calculation of revenue and yields in the short, medium and long-term and the accumulated experience.

SERVICES AND PRODUCTS

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